Avi Rosenfeld

Does True BMV (Below Market Value) Property Still Exist in Today’s Market?

Avi Rosenfeld · 27 May 2026

Does True BMV (Below Market Value) Property Still Exist in Today’s Market?

Key takeaways

Does True BMV (Below Market Value) Property Still Exist in Today’s Market?

One of the most common phrases in the property investment world is “BMV” Below Market Value.

You see it everywhere on social media, YouTube, networking events, and property courses.

“30% below market value.” “Off-market distressed deal.” “Hidden opportunities nobody else can find.”

But the honest question is:

Does TRUE BMV still really exist in today’s market?

The Property Market Has Changed

Twenty years ago, information was far less accessible.

Today, almost everyone has:

Access to Rightmove and Zoopla Online valuation tools Sold property price data Mortgage calculators AI and internet research Estate agents competing for instructions

Most sellers already have a rough understanding of what their property is worth before an agent even walks through the door.

Yes, some sellers overestimate the value of their property.

And yes, occasionally some underestimate it.

But generally speaking, homeowners today are far more informed than they used to be.

That is why genuine “secret” deals are becoming increasingly rare.

So Are People Really Buying Properties 30% Below Market Value?

In my opinion, very rarely.

That does not mean good deals do not exist.

They absolutely do.

I still see:

Strong auction opportunities Probate properties Properties needing refurbishment Landlord disposals Motivated sellers Development opportunities Planning gain opportunities

There are still ways to buy smart and create value.

But many investors confuse “buying below asking price” with buying genuinely below market value.

There is a big difference.

The Hidden Costs Nobody Talks About

Recently somebody told me they had paid a property sourcer around £10,000 for a property purchased through auction for approximately £110,000.

At first glance it sounded like a fantastic deal.

But once renovation costs, finance costs, auction fees, legal costs, holding costs, and stress were added into the equation, the final value was not dramatically different from buying a ready property on the open market.

This is something many newer investors underestimate.

They focus purely on the purchase price while ignoring:

Time Risk Delays Unexpected refurbishment costs Finance costs Tenant issues Market changes

Sometimes the “cheap” property becomes the expensive one.

Social Media Has Created Unrealistic Expectations

One problem today is that social media often makes property investing look far easier than it really is.

You constantly hear stories about:

Huge discounts Massive flips Incredible returns “No money down” deals

What you do not always see are:

Failed projects Refinancing problems Cash flow issues Cost overruns Months of stress Deals that never actually happened

As a result, many people spend years waiting for the “perfect” BMV opportunity while the market continues moving forward.

My Own Experience

When I bought my first property, some people told me I was overpaying.

They said they were waiting for a better opportunity and larger discounts.

Years later, that property increased significantly in value.

Meanwhile, some of those same people are still searching for the perfect 30% BMV deal.

This is something I see regularly.

People become so focused on finding the “perfect deal” that they never actually start building a portfolio.

Sometimes Simplicity Wins

The truth is, property investing is often less about finding magic deals and more about:

Buying sensible properties Understanding your numbers Holding long term Managing risk Staying consistent Adding value where possible

A good property bought at a fair price can still become an excellent investment over time.

Especially in strong long-term areas with ongoing demand.

Final Thoughts

Do I believe genuine BMV deals still exist?

Yes.

But I believe they are far rarer than many people think.

The modern market is highly transparent, highly competitive, and full of informed buyers and sellers.

The investors who usually succeed long term are not always the ones chasing mythical discounts.

Often, they are the ones who:

Buy solid assets Understand the market Make sensible decisions Stay patient Think long term

In property, consistency usually beats chasing perfection.

Avi Rosenfeld is a property expert with Keller Williams Plus, covering the UK property market. He specialises in helping investors make informed decisions and build solid portfolios.

Sources: Rightmove, Zoopla
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